2007 - 2016
Patterson Companies, Inc. is a Fortune 500 company providing a complete range of supplies, equipment, software, digital technology and services for the physical therapy, dental and veterinary markets throughout the United States and Canada.
It subdivides in 3 core companies:
• Patterson Medical - http://pattersonmedical.com/
• Patterson Dental - https://www.pattersondental.com/
• Patterson Veterinary - https://www.pattersonvet.com/
DUTIES AND RESPONSIBILITIES
2007 - Bilingual Video Editor/Producer
- I was hired primarily as a Bilingual Video Editor/Producer to create content for two of their leading products on the dental side of the business: Caesy Educational Systems and Smile Channel.
- Both products included a series of video presentations and printables to educate patients about dental procedures, and to help dental practices promote their services.
- Both products were delivered to the final customer in DVD format, and a new release/version for both was due at the end of every fiscal year.
- As part of a small video production team, I had to be involved in all the aspects of this process, which included:
• Pre-production: research and brainstorming, conceptualizing, budgeting/funding, storyboarding, planning/scheduling, talent casting, location scouting, set preparation, and obtaining any clearances or permits required.
• Production: video shooting, camera operation, lighting, VO, and audio recording.
• Post-production: video editing, color correction, graphics/titles/animations/VFX assembly, rendering, DVD authoring/close captioning, proper encoding for final delivery, data management/backup, and internal/external product reviews.
- All the content was also translated into Spanish. I was the only bilingual professional in charge of this task inside my team.
- When I started working at this position, I immediately identified an enormous potential problem for the company: All the content that had been previously translated into Spanish was not reflecting what was being said initially in English.
- Fixing this issue became one of my top priorities, considering that the content that was already in our customer’s hands was mainly medical related, and we could not afford to make any mistakes there.
- I had to standardize all the Spanish content to make it easily comprehensible to all the different Spanish speaking audience across the US.
2009 - Graphics & Motion Graphics Designer
- During the first two years working inside the Video Production department, I had the opportunity to demonstrate my skills in graphic design and the creation of visual pieces that had a tremendous impact on our customer's engagement/retention.
- Both Caesy and Smile Channel products had reflected a significant boost in their sales during the previous two years, and as a result of the management team recognizing my efforts inside the company, I was transferred to the Graphics & 3D department and earned a promotion to the role of Graphics & Motion Graphics designer.
- I still had to be involved in most of the Video Production process, but this time from a different perspective.
- I had to create unified designs that followed the branding/style guide of the organization and were easily transferable among the multiple platforms/needs inside the company. This position required the creation and design of graphics for video presentations, 2D & 3D animations, DVD user interfaces, web user interfaces, and printing (like brochures, packaging, and technical spec sheets).
- As a marketing tool, my high-quality design work helped Patterson to define its brand and to differentiate it from other competitors.
- Overall, I can describe the style of my design work as clean, modern, precise and elegant. This key aspect of the work I produced was also greatly appreciated in the company.
- About 50% of the total amount of video presentations that were part of Caesy and Smile Channel products, relied on graphics and animations only. As a result of this particular need, my motion graphics and compositing skills had a high demand inside this department. I was the only motion graphics designer working next to other 3D animators, and assisting them in any 3D compositing needs.
2011 - Multimedia Producer/Designer
- Patterson Companies, Inc. made some changes in the internal structure of the company, and from here both departments in our branch (Video Production and Graphics), merged to become one unified department.
- From this point, our team became part of a bigger department inside the company: The Creative Services Department (located physically in the State of Minnesota, at the central headquarters office).
- This change reduced significantly the number of employees working in the Vancouver Branch, which entitled me to a new role in the company, Multimedia Producer/Designer.
- As a Multimedia Producer/Designer I had to perform all the tasks that I had been doing during the previous four years in both departments, but now not only for the dental side of the business but also for the medical and veterinary core units.
- In 2011, DVDs are completely discarded as the primary format to deliver video content, and everything goes in the cloud, which makes information more readily accessible to our customers, and also creates a bigger demand/concern inside the company: Clients now required more content and more often.
- My production tasks increased significantly, but due to my experience and expertise gained during the previous year’s inside the company, that is a responsibility that I felt totally prepared for, and that I never failed.
- My work also supported all the communications needs/strategies inside the company, like the ones coming mainly from the marketing and the sales departments. Tasks included the creation of marketing collateral pieces like promotional/sales videos, ads/commercials, training and educational videos, visual aids used in sales presentations/tradeshows, graphics for web/social media, promotional pictures, product data sheets, among others.
2013 – Multimedia Art Director
- In 2013, I earned a new promotion to the role of Multimedia Art Director. This position gave me the opportunity to take formal ownership of projects from conception through completion.
- As a director, I had to lead multiple projects, making sure that for each one of them there was a proper planning, and that all the actions related to this plan were properly executed within my team, in a timely and professional manner. I never failed to meet a deadline.
- Every year, while I was working at Patterson, I had to go through an annual review process, which was primarily focused on my ability to execute and achieve goals within my department, which also had to be aligned to the company ones.
- Every year, I consistently received great reviews/feedback from management and co-workers about my performance at work. During the length of my career at Patterson, I was considered the most dependable employee within my team.